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HAVANA (AP) -- The saleswomen in L'Occitane en Provence's new Havana store make $12.50 a month. The acacia eau de toilette they sell costs $95.20 a bottle. Rejuvenating face cream is $162.40 an ounce.

A few doors down, a Canon EOS camera goes for $7,542.01. A Bulgari watch, $10,200.

In the heart of the capital of a nation founded on ideals of social equality, the business arm of the Cuban military has transformed a century-old shopping arcade into a temple to conspicuous capitalism.

With the first Cuban branches of L'Occitane, Mont Blanc and Lacoste, the Manzana de Gomez mall has become a sociocultural phenomenon since its opening a few weeks ago, with Cubans wandering wide-eyed through its polished-stone passages.

Older Cubans are stunned at the sight of goods worth more than a lifetime's state salary. Teenagers and young adults pose for Facebook photos in front of store windows, throwing victory signs in echoes of the images sent by relatives in Miami, who pose grinning alongside 50-inch TV sets and luxury convertibles.

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